Julian Ivaldy

Marketing for consumer apps.

Co-Founder & CMO @IRL Apps

Co-Founder & Partner @THE QUEST


All writings

  • Find & work with creators [Playbook]
    Learn how to find, reach, and collaborate with content creators to scale your mobile app. Proven tactics, outreach templates, and deal structures.
  • Create an Automated TikTok & Instagram Farm
    Learn how to build an automated TikTok & Instagram content farm in the US at scale with mobile proxies, Voice Control automation, and OTG chip algorithms.
  • From 0 to 10,000 users with Reddit
    Reddit marketing strategies to get your first 10,000 mobile app users: best subreddits, post formats, and account management tips to boost app growth fast.
  • Building TikTok & Instagram Farm
    Behind the scenes of our TikTok / Instagram farm: US-based iPhones with mobile proxies and local automation to mass-publish short-form content efficiently.
  • Is my app idea any good?
    Find & validate mobile app ideas: The 2025 framework based on idea space, game, momentum & founder-market fit to maximize your chances of success.
  • Market your mobile app in US — without being there
    4 steps to market mobile app in US without being there: create local TikTok / Insta accounts, produce US-friendly content, find influencers & adapt product.
  • 100 Tools to Create Viral Mobile Apps
    Find 100 essential tools to create viral mobile apps. From development to marketing, get top resources to boost growth, downloads, and user retention.
  • Explode product analysis (by Nikita Bier)
    Product Analysis of Explode, the spite app of Snapchat launched by Nikita Bier. Onboarding funnel, fake alert, viral loop, Live Activities Notifications.
  • The Duolingo Playbook
    How Duolingo became the most downloaded education app in the world. A deep dive into their growth strategy, product decisions, and marketing tactics.
  • The Viral App Playbook
    How to build a viral mobile app from scratch. A comprehensive guide covering product strategy, growth tactics, and marketing techniques.
  • Tracking Marketing Server-Side for Mobile App with Adjust
    Set up server-side mobile app marketing tracking with Adjust. This guide shows the 3-step setup process, best practices, and tools to get accurate data.