All writings

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  Ghost Creators: The Rise of Creator-as-a-Service

  Introducing Ghost Creators, the new acquisition channel beating expensive influencers. Learn how to find, brief, and scale them to go viral and grow faster.
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  LSDCP: The Full-Funnel Marketing Framework for Consumer Apps

  LSDCP is the full-funnel marketing framework for consumer apps. Learn each step from Lab, Scale, Distribution, Creators, and Paid to grow your mobile apps.
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  Find & work with creators [Playbook]

  Learn how to find, reach, and collaborate with content creators to scale your mobile app. Proven tactics, outreach templates, and deal structures.
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  Create an Automated TikTok & Instagram Farm

  Learn how to build an automated TikTok & Instagram content farm in the US at scale with mobile proxies, Voice Control automation, and OTG chip algorithms.
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  From 0 to 10,000 users with Reddit

  Reddit marketing strategies to get your first 10,000 mobile app users: best subreddits, post formats, and account management tips to boost app growth fast.
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  Building TikTok & Instagram Farm

  Behind the scenes of our TikTok / Instagram farm: US-based iPhones with mobile proxies and local automation to mass-publish short-form content efficiently.
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  Is my app idea any good?

  Find & validate mobile app ideas: The 2025 framework based on idea space, game, momentum & founder-market fit to maximize your chances of success.
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  Market your mobile app in US — without being there

  4 steps to market mobile app in US without being there: create local TikTok / Insta accounts, produce US-friendly content, find influencers & adapt product.
• 
  100 Tools to Create Viral Mobile Apps

  Find 100 essential tools to create viral mobile apps. From development to marketing, get top resources to boost growth, downloads, and user retention.
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  Explode product analysis (by Nikita Bier)

  Product Analysis of Explode, the spite app of Snapchat launched by Nikita Bier. Onboarding funnel, fake alert, viral loop, Live Activities Notifications.
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  The Duolingo Playbook

  How Duolingo became the most downloaded education app in the world. A deep dive into their growth strategy, product decisions, and marketing tactics.
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  The Viral App Playbook

  How to build a viral mobile app from scratch. A comprehensive guide covering product strategy, growth tactics, and marketing techniques.
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  Tracking Marketing Server-Side for Mobile App with Adjust

  Set up server-side mobile app marketing tracking with Adjust. This guide shows the 3-step setup process, best practices, and tools to get accurate data.