All writings

• From 0 to 10,000 users with Reddit
  Reddit marketing strategies to get your first 10,000 mobile app users: best subreddits, post formats, and account management tips to boost app growth fast.
• Building TikTok & Instagram Farm
  Behind the scenes of our TikTok / Instagram farm: US-based iPhones with mobile proxies and local automation to mass-publish short-form content efficiently.
• Is my app idea any good?
  Find & validate mobile app ideas: The 2025 framework based on idea space, game, momentum & founder-market fit to maximize your chances of success.
• Market your mobile app in US — without being there
  4 steps to market mobile app in US without being there: create local TikTok / Insta accounts, produce US-friendly content, find influencers & adapt product.
• The Duolingo Playbook
  Duolingo's playbook from 0 to 500M users. Top tips, resources, and strategies to build a successful consumer mobile app. Leak of the company's handbook.
• 100 Tools to Create Viral Mobile Apps
  Find 100 essential tools to create viral mobile apps. From development to marketing, get top resources to boost growth, downloads, and user retention.
• The Viral App Playbook
  The playbook you need to read to build a viral mobile app: a goldmine of insights, actionable tips, and secret strategies. By Blake Anderson & Julian Ivaldy
• Explode product analysis (by Nikita Bier)
  Product Analysis of Explode, the spite app of Snapchat launched by Nikita Bier. Onboarding funnel, fake alert, viral loop, Live Activities Notifications.
• Tracking Marketing Server-Side for Mobile App with Adjust
  Set up server-side mobile app marketing tracking with Adjust. This guide shows the 3-step setup process, best practices, and tools to get accurate data.