Julian Ivaldy

Hacks and strategies to create a community for your web3 startup

Beyond disrupting technology, Web3 might have impacted our society in the way to market a project. Handling marketing in cryptocurrencies is really different from the common practices in web2. One main rule: community first. Everywhere in the web3 ecosystem, you will hear people telling about how their communities were developed. This could be associated with the cultural change related to decentralization. People are willing for more transparency, security, and ownership. They wish to be involved in what they invest in. They want to bring a commitment to the technology they believe in. That’s why we observe such devotion to building communities around disruptive web3 projects. 

Spotlight on building web3 communities 🔦

One of web3’s biggest promises is to help build a more decentralized world where users would control more value than traditional intermediaries. We can observe that most web2 business models rely on the same mechanism, offering a lot of value at first, then locking users on their platforms to earn as much as possible from them. With the advent of blockchain and decentralization, it’s time to give users more governance, and communities more power. Web3 pledges for a better distribution of economy to the individuals getting involved in this ecosystem. That’s why the next generation of the internet needs to connect more than ever before to the individuals willing to be part of this revolution. Empowering such communities will ensure more trust, in the process to create a seamless experience for users and help build the foundations of this new internet.

The process of gathering such communities ⚙️

In dealing with communities, size isn’t what matters the most. The only thing you should be aiming at, at first, is engagement, then comes growth ... Having 10 people where 8 collaborate and are actively involved is way better than having 100 people with only 10 getting involved… To reach such devotion and commitment, you need to find the right key to make people engaged and excited by the idea to collaborate. This is mainly related to your “why”: a great mission approved by your fellows, a common vision, and steps to tend towards as a team! Mobula's Discord community is starting to grow thanks to our invitation referral whitelist strategy. It's a classic but it works great!

Once you gather a nice community, it’s time to use incentives as a guideline. Keep building your community around your product and mainly what makes sense with it. People need to know and be reminded of why they are involved in your adventure. Building your product and your community should appear as one common process: an open-source collaboration will bring more transparency, governance, and decision-making. Finally, be close to your members: they might have the best possible feedback on the way to handle your project and avoid potential errors during the roadmap.

Cross-platforms communities 🗝

With Mobula, we decided to be present on Discord, Telegram, and Twitter. On Telegram, it's more for the investor community, we have partnered with listing channels to highlight the token and therefore the project. On Discord, it's more for the real Mobula community, a community containing Mobulers (DAO members, contributors to the platform) and curious Discord followers. On Twitter, it's more for the official announcements, especially with the partnerships. The need for trust and transparency has brought web3 developers to communicate differently with their fellows.

Telegram and Discord have replaced mailing and are the first place of expression and interaction for the projects. For instance, Discords make it possible to create efficient infrastructures for communication inside the community and the era of bots and automation reinforces this new way to market a product closer to its community than ever before.

Most projects use Twitter for their announcements/vision and to attract members directly on channels because of the proximity and spontaneity offered by the platform. The combination of both strategies makes the engagement better and faster in a way that any new member can belong to the project and contribute, vote or express very easily. 

Transparency, fun, and engagement✌️

A great practice is to keep your community informed about any updates on the project. In a dynamic of co-creation, engagement will come naturally if your members feel close to the development and progression of the roadmap or vision. You might also reward your members with whitelist spots and create a fun experience around the project using small contests and games. This feeling can also come from a secret powerful weapon: memes! They will considerably accelerate your community building and help create strong bonds between members. Moreover, they could go viral on social media and help grow the community even more! This week, we'll be putting up a recurring team To Do post in the Mobula community channels.

Once more: engagement is the key and open DAOs could help you reach it. It enables members to vote or submit proposals to help the development of the project or to be financially rewarded in case of success. By doing this, you will ensure more governance for your members who will feel safe about investing in a project they partially built. In the same way, open-source development can drive participation and help you reinforce your product. You can also bring out this co-creation aspect without DAO, with polls on Discord and decision-making based on the majority.

Vision and storytelling 📣

One last essential of community building is obviously storytelling! It’s really necessary to empower your members with a great story to emphasize the vision they bear and what they could accomplish. Every great story attracts new individuals who feel aligned with its values. This will help model a common purpose to rally and people connect around a shared vision. People need to be proud of the group they are in! They will share this with the world and your product with it.


2022-04-05